|Population July 2013:||62 million|
|GDP 2012:||1.4 trillion EUR|
|GDP per capita:||21,900 EUR|
No central gaming act exists in Italy; several laws and ministerial decrees regulate the Italian gaming market. The state, through the Independent State Monopolies Administration (Amministrazione Autonoma dei Monopoli dello Stato; AAMS), issues licenses to private operators that act as agents of the state, and supervises them. The AAMS, established in 2002, sets certain boundaries to regulate all types of gaming, but it has, for example, no direct influence on the percentages of prize money and there are no restrictions on advertising and marketing. The monopoly of the state on gaming is derived from a gambling law from 1948. The Ministry of Finance was responsible for the supervision and the management of the lotto and the AAMS for the national lotteries until the beginning of the 1990s.
Revenues of gaming in Italy are destined for the public benefit and the operators themselves. The majority of the revenues goes to the state treasury, and other parts go to the Ministry of Heritage and Cultural Activities, the sports sector, the horse racing sector and several smaller cultural and social activities.
Currently, two operators are active at the Italian gaming market that offer (among others) lottery games: Lottomatica and Sisal. The type of games they offer at the national level are: Gioco del Lotto (lotto game), Superenalotto (based on the outcomes of the Gioco del Lotto), gaming machines, bingo, instant lotteries, traditional lotteries, sports betting and horse race betting.
It is not allowed for non-profit organisations to arrange lotteries to raise money for good causes. As far as we know, no Italian lotteries exist that meet the criteria of a charity lottery. The lotteries mentioned below do, however, distribute part of the sales to good causes.
Since 1993, Lottomatica has been the sole concessionaire for the Italian Lotto game. Since 2004, Lottomatica has also operated instant and traditional lottery games, which in recent years has been a high growth area. In 2006, Lottomatica received authorization to distribute online instant lottery games.
There are two types of lotteries in Italy, both exploited by Lottomatica; the instant lottery (scratch cards, Gratta e Vinci) and the traditional, passive lotteries. A maximum amount of 13 drawings a year is fixed for the traditional lotteries. The Lotteria Italia, on the 6th of January, is the most important lottery draw of the year. The 13 national drawings are all connected to historical, artistic, cultural or other local events.
The most popular Italian game, the Gioco del Lotto, has the biggest market share. The game has three drawings a week. The revenues of one of these drawings are destined for the Ministry of Heritage and Cultural Activities which distributes the funds to various projects, with a maximum of € 150 million a year.
In 2012, total sales of Lottomatica’s products on the Italian gaming market amounted to € 1,194 million (↓4.5%), of which € 784 million (66%) came from the lottery products. A part of these funds came from two lotteries that were launched in 2009 (Sanremo Lottery and Giro d’Italia Lottery) that contribute to associations working with children and the disabled.
Fifty percent of the sales of the lotto, the traditional and instant lotteries is paid out as prize money. The retailers receive 8% of the sales. Of the sales of the Gioco del Lotto, 29% goes to the state treasury, 7% goes to Lottomatica and 6% is paid as gambling tax. The Consorzio Lotterie Nazionali receives 12.4% of the sales of the lotteries and the AAMS receives a 2% fee. For more information visit: www.lottomatica.it
Sisal offers a range of game products: Superenalotto (a number lottery), horse race betting, sports betting and show events betting. Since the end of the 1990s Sisal has obtained the authorisation to manage these gaming activities. Turnover in 2012 was €13.8 billion (↑4%), with revenue and income amounting to €823 million (↓ 5%). Sales of all lottery products declined with 26%. In 2012, Sisal had to pay a penalty to the AAMS, as the Superenalotto did not manage to reach the required turnover.
Prize pay out of Superenalotto is 38% of gross revenues, the lowest pay out rate in Italy. The retailers get 8%, 6% is gambling tax and 5% goes to Sisal. A share of the revenues goes to the treasury, the horse racing industry (UNIRE) and the Olympic Committee (CONI). For more information see: www.sisal.it