Definition of a charity lottery
In different parts of the world state- or private lotteries donate part of their profits to good causes. This varies among countries from a relatively low contribution to one specific sector, often the sports sector, to larger shares for a much wider range of organisations. Many state lotteries or commercial operators could be considered charity lotteries because of their contributions to the public benefit.
How do we get from a regular lottery to a fundraising mechanism for good causes? When can we speak of a charity lottery?
- A charity lottery is privately operated, with a license from the national government of course, but not operated nor owned by the government. This is to ensure that funding is additional to government subsidies, instead of replacing them.
- Following from 1), there is no political interference in the distribution of the funds – funding decisions are made by an independent board. After all, when politics are involved distribution funds can change, especially after elections, in order to match government policies.
- The primary aim of a charity lottery is to raise funds for charitable organisations (the lottery is just a tool). The fundraising efforts are not used as a mere excuse for organising the lottery, but are indeed the main reason. Therefore, no private profits should be made.
- Following from 3), a substantial part should go to the benefiting organisations. Ideally, the operational costs of the lottery do not exceed 20% of turnover, with the remaining 80% equally divided between donations to charities (40%) and prize money (40%). We have to take into account however that these percentages depend on the maturity of the lottery, the legal national requirements and the market situation.
- A charity lottery provides institutional support - beneficiaries can spend the money as they see fit. A charity lottery supports the objectives of an organisation rather than specific projects or activities.
- A charity lottery should be a reliable partner to the organisations it supports, therefore funding should be long-term.
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